Out Leadership

editorial | sales collateral & decks | event materials

THE CHALLENGE

Out Leadership provides global businesses with the tools for innovation and transformation while being instrumental in making LGBTQ+ equality a priority. Working to guide over 90 international member firms, they publish a significant amount of sales materials, many of which contain complex information. It was impossible for their in-house team to maintain a high standard of design quality.

CARE CREATIVE SERVICES

  • Design of digital and printed content-rich documents including reports, guidelines and booklets, one-sheets and briefs
  • Interactive presentation design to accompany live keynote talks
  • Social media design direction

OUR APPROACH

  • Introduce black as a standard anchoring element across projects and standardize typography hierarchy for consistency
  • Use color blocking to define different legs of the business and apply them consistently across projects
  • Educating Out Leadership in how to discern which images worked well and elevating the quality of stock photography when it was required