LPAC

editorial | presentations | social media

THE CHALLENGE

Newsweek is a premier news magazine and website that focuses on providing quality journalism to its global readers on topics such as international issues, technology, business, culture, and politics. In an effort to build stronger partnerships with potential advertisers, and be seen as relevant and the worthy choice for ad dollar spends, Newsweek was ready for a refresh of their sales materials.

CARE CREATIVE SERVICES

  • Design of digital, content-rich presentations including investor deck, ad sales deck, and partnership decks¬†
  • Copywriting and editorial calendar planning to increase opportunities for brands to align directly with editorial content (and therefore entice ad spend)

OUR APPROACH

  • Brand-specific designs using company assets and studio-sourced imagery¬†
  • Layout, content and slide organization to provide optimal content-flow
    and information hierarchy as to not overwhelm its intended audience