Liberty Entertainment Group

editorial | event creative direction | sales collateral

THE CHALLENGE

For thirty years, Liberty Entertainment Group has been the premier developer of Toronto’s most prestigious restaurants, nightlife and special event experiences. They operate iconic landmark venues including Casa Loma and Liberty Grand. While they are recognized as one of the most innovative hospitality companies in the country, their public-facing promotional and sales collateral didn’t reflect this level of quality.

Our goal was to elevate the creative direction of their materials to clearly reflect the international-level, premium experiences they offer guests.

CARE CREATIVE SERVICES

  • Event concept development for various events, including the beloved annual Christmas and Halloween events at Casa Loma. Materials include outdoor, transit, print and digital collateral.
  • Editorial layout of multi-page sales materials, one-pagers, and advertorials for various venues to promote at-home experiences.

OUR APPROACH

  • By focusing on the unique feelings guests would experience, rather than just the physical venues themselves, we created materials that connect with audiences on an emotional, aspirational level. This excited guests enough to book event tickets, even during the pandemic period where the public was more reluctant.