The Leslie Group
branding | corporate collateral design
THE CHALLENGE
The Leslie Group is an independent employee benefits consulting firm focused solely in the group benefits market. The company is well established —founded in 1992 — but while they’re experts in the highly competitive corporate benefits landscape, their collateral failed to display their competency, professionalism and contemporary thinking.
CARE CREATIVE SERVICES
- Redesign of various multi-page documents and one-pagers
- Infographic design & high-quality image sourcing
- Template creation & training for employees
OUR APPROACH
- Ensure documents with extensive corporate and legal language look exciting and appealing, and never intimidating or boring
- Taking care to ensure we enhance the information-dense content — rather than distract from it — and organize information into smaller pieces so it’s easier to absorb
- Develop compelling data design through elevated charts, tables, and graphic elements
- Introduce new colors and fonts, and established a typographic hierarchy to apply across all materials
- Educate their team on how to apply the new look internally
