Accordant Advisors

branding | web design | sales collateral & decks

THE CHALLENGE

Accordant Advisors is an established consulting group that helps organizations create work cultures that are inclusive, psychologically safe, and emotionally intelligent. However, their branding was dated, incohesive and unprofessional. It was hugely important that their branding reflect their extensive expertise in their ability to guide clients in these uniquely modern times, and for it to reflect professionalism instill trust and feel inspiring to potential clients.

CARE CREATIVE SERVICES

  • Branding redesign — new typography system, color scheme, imagery and design direction
  • Website redesign & new stationery
  • Client-facing sales deck and internal proposal template

OUR APPROACH

  • Elevate brand assets to ensure that a consistent image of the company is being presented both internally and externally
  • Use of strong yet approachable imagery and bold typography, to ensure that the first impression of Accordant Advisors is that of being relevant and knowledgeable, to attract and win new business